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In a world that functions digitally first before bringing anything to reality, even artists today rely on marketing themselves digitally! Here, we have combined a few points for aspiring DJs and music producers to reach the masses through their work.
1. Branding:
Tell your story or journey about your music or any particular release. Talk about it on your social media platform and create a logo. This will intrigue the viewer or listener to learn about you or your music.
2. Strong Social Media Presence:
Today, if you want to stay relevant, your social media game has to be strong! It’s like your portfolio, as it’s something that is checked by anyone first as soon as they get to know you. Be it the audience or the people from the industry, they are going to see what you are doing on your social media in terms of your work and how you are communicating it to the audience.
3. Website:
Create a website about you and your music. Design it well as per your style, and showcase all of your work there. You can also talk about it, your inspirations, upload behind-the-scenes videos, your videos from shows, or any photoshoots that you have done. Give descriptions of the music that you have created if you feel like putting out your perception of it.
4. E-Mail Marketing/Newsletter:
Firstly, collect the email addresses of people from the industry, the organisers, the audience, other artists, etc., and start writing emails to them. You just have to draft one and send it to everyone. You can write about your upcoming projects, your tour schedule, or any announcement that you wish to make. You can even write thank-you emails to audiences and the organisers for whom you have already performed; small gestures like these are remembered by people.
5. Trailer Videos of Shows:
Make a trailer video of the upcoming show happening. Not very long, but a short one, and release it on your YouTube channel or any other social media platform, mentioning details of the show. This can be a great way of interacting with people online and creating a buzz for your show.
6. Focus on your style:
Once you have discovered your music and your style of producing it, you have to keep working on it and polishing it as much as you can. As you keep getting hold of it, your audience will start knowing you for the style of music that you create. Nothing is going to market you better than your craft and your music! That’s how you are going to be remembered.
Pull your socks off to market yourself to the audience and establish your name as an electronic music artist. Apart from your music, this time is here to test your will to be there in the market showcasing your creativity. So, gather your work and present it in the best way possible for the people.