The largest ticketing platform for music in the country, Sort My Scene, has made it’s way into the music scene with it’s ticket booking service for events for customers and by making the registration process smooth for the organisers. Witnessing the increased popularity of the platform among electronic music enthusiasts, we reached out to Dhruva Patodia, CEO of Sort My Scene, to learn more about his venture.
He began by taking pride in the solid foundation of his company, established by Harshit Shah, CTO, and Srida Patodia, CFO of the company. He then continued by mentioning his employees, who are more like a family for Sort My Scene now and work hard for the company’s growth.
Comparing Sort My Scene with other ticketing platforms, Dhruva said that his platform is more about events on music than on all kinds of shows, events, workshops, etc. He says that Sort My Scene is specially dedicated to music events with cheaper tickets and a platform equipped with good technology.
As we asked him about the USP of Sort My Scene, he said that the commissions involved in the ticketing process are the lowest, hence they are providing a fast and smooth service to the customer. Also, the fact that they look after the booking of most of the electronic music events happening in the country with great, smooth running technology. They also give 24-hour WhatsApp support to organisers for coordination. These features act as a package for the organisers to collaborate with them for ticket booking.
As per Dhruva, one of the major reasons that organisers rely on Sort My Scene is that they don’t touch the organizer’s data for the company’s benefit. They keep it secure for the event’s booking and stay true to their principles of data privacy. Hence, credibility makes them the first choice of an event organiser.
Apart from working as an event’s ticket booking platform, Sort My Scene also offers marketing techniques to the organisers to promote their event. People who have attended the organiser’s event before receive early notification regarding the upcoming event. WhatsApp broadcast, e-mail broadcast, and SMS broadcast are other ways through which Sort My Scene helps the organizers market their event.
Due to these services and marketing techniques, 90% of the organizers of Sort My Scene are exclusively working with them. Their attractive low ticket prices keep the organisers hooked on them. Dhruva said, “I’m personally involved in the pricing and strategies that my team works on.” This makes Sort My Scene an authentic platform for booking tickets for customers as well as organisers.
The platform runs in such a way that it takes just 30 seconds to lead the customer to the checkout page as he/she/they clicks on the option of buying tickets. This makes Sort My Scene the fastest ticket booking platform in the industry.
Dhruva told us that he and his team are open to suggestions from his users and organisers to make the experience even smoother and more effective for them. Also, they are working on building something really exciting exclusively for artists and are looking forward to sharing it. Sort My Scene is also working on its mobile application for customers, where one can share information about events, get early access to tickets, and get new services related to music events.